What is NYMA /Nee-ma/
NYMA, which stands for Now You Must Aspire, is a dynamic talent management and influencer marketing agency. By leveraging both traditional and digital marketing strategies, NYMA unlocks a universe of opportunities for its exceptional talents and clients.
With experience in helping digital creators and traditional talents boost their content and reach across platforms, NYMA also lends its expertise to executive clients through digital marketing, strategy, consultation, and local representation for international talents.
At NYMA, we go beyond creating stars. By leveraging a vast array of media tools, we empower our talents to shine brilliantly as they conquer the digital space.
To catapult Filipino talent to the world stage.
NYMA prides itself on being your go-to agency for all your talent booking needs. Partnering with NYMA guarantees a seamless experience, providing a comprehensive suite of booking services including key opinion leader (KOL) / influencer collaborations, casting, negotiation, and seamless (end-to-end) coordination for all talent requirements across campaigns, endorsements, events, and special projects.
Our dedicated Talent Team is adept at representing a diverse array of tradigital creators, poised to broaden their horizons. NYMA boasts an impressive and varied roster featuring luminaries such as community founder Mayora Frances Cabatuando, K-content sensation Kristel Fulgar, versatile artist Raco Ruiz, culinary connoisseur and "Lumpia Queen" Abi Marquez, compelling storyteller and cycling advocate Lester "Buji" Babiera, beauty influencer Adelina Eugenio, and acclaimed actress Pat Tingjuy. Additionally, we proudly co-manage Asia’s Romantic Balladeer Christian Bautista in collaboration with The Stages Group.
Expanding our reach globally, NYMA facilitates connections between international artists and their Filipino fanbase through exclusive representation partnerships. Breakout artist and "Maybe Next Time" crooner Jamie Miller is exclusively represented in the Philippines by NYMA in collaboration with EN Management.
Moreover, NYMA goes beyond talent representation, offering casting, location scouting, and production services as a full-fledged production house.
Meet your NYMAnauts! We traverse the tradigital universe in search of the best talent and help them grow their careers. Don't just be a star. With NYMA, be the sun!
- Christian Bautista
President
While some may know me as a singer and actor, I’ve also explored the world of entrepreneurship. Over the years, I’ve broadened my horizons beyond music by investing in businesses that resonate with my passions. Entrepreneurship has allowed me to use my platform to support and elevate local businesses and artists. With NYMA, my mission is to combine my experience in both performance and entrepreneurship to help bring the next generation of Filipino talent to the global stage.
- Kat Bautista
NYMA COO
With an extensive 20-year tenure spanning marketing, technology, and strategy, Kat brings a wealth of experience to our team. Her most recent role at Globe Telecom, where she dedicated nine years, involved spearheading the growth of the music business and crafting content strategies to meet evolving consumer demands. Notably, Kat has always harbored a fervent passion for content creation, often nurturing this interest alongside her professional endeavors.
Driven by a desire to champion creators and prioritize their role in shaping narratives, Kat has embarked on a mission to establish an agency where creators are at the heart of the vision. Central to her ethos is the cultivation of a robust team, led by creators themselves, united by a collective commitment to continual improvement and empowerment of Filipino talent.
- Karen Tumbali
NYMA Vice President : Head of Talent Management
Karen has over 24 years of experience working in digital marketing, content strategy, talent management, and strategic partnerships. She is knowledgeable in the YouTube platform with over 7 years of experience in strategy, operations, and monetization.
- Pam Ricarte
Creative Director
Pam is a creative wanderer in search of everyday adventures! She is a multimedia artist and a painter who sees the world as her blank canvas and constantly aspires to create and elevate in her field—whether through designing digital posters or participating in exhibits alongside the country’s top artists. A true-born Gemini, Pam lives to explore and bring color to anything that comes her way, and is a certified animal lover, Disney adult, Fashionista, and travel junkie!
- Zeny Manguiran
Talent Implementation Coordinator
Zeny is a former Road Manager to some of the biggest stars from ABS-CBN Star Magic. Now she steps into NYMA bringing in her almost 17 years of experience in talent handling, ready to take on a more challenging role as a Talent Manager. She may have been used to the glitz and glamor of showbizness, but she still prefers the simplest pleasure of staying at home.
- Sofia Dominguez
Video Content Lead
Sofia is a multimedia artist whose best skills lie in video editing and motion graphics. Coming from a family of doctors and engineers, she braved choosing a different path to pursue what she truly loves to do. Though small in stature (under 5 feet!), she makes sure to be able to leave a big impression through her work in the creative field. In her downtime, she loves staying offline while building miniature dollhouses alongside her favorite Netflix shows.
- Gen Redoloza
Finance Admin
It's Gen, the newest team member of NYMA. A finance aficionado with a knack for tackling accounting challenges. Ready to conquer financial challenges on-board even during the transitioning between introversion and extroversion. She finds joy in hearing laughter and harmony within the work environment while remaining approachable to her colleagues. Spending time with her family during free time and day-offs and a hot cup of coffee in the morning (even during summer days) are her energy booster. Oh! She also loves music - just don't let her sing.
- Ammy Gecana
Manager : Influencer Management, Digital Marketing, and Bookings
Meet Ammy. One of the newest members of our Influencer Management team. With over 5 years of experience in the digital space, she’s got plenty of tricks up her sleeve—from influencer marketing and PR to strategy, social media management, talent management, and event planning.Outside of work, Ammy is a true creative at heart with a deep love for music, films and musical theatre.
- Kat Payad
Head of Influencer Management
KP is a seasoned marketing professional with over 8 years of experience leading influencer campaigns, brand partnerships, and digital strategies. Before joining NYMA, she held senior leadership roles at Tier One Entertainment, where she spearheaded major campaigns for brands like Milo, KFC, Globe, ASUS, and Maya. She also brings valuable experience from Shopee, Amplifyd PH, and Nuffnang—building strong relationships with celebrities, creators, and brands across industries. As Head of Influencer Management, KP combines her expertise in strategy, execution, and people management to drive impact for both talents and clients. With her background in broadcast communication, she's passionate about storytelling that connects, inspires, and delivers measurable results.
- Ria Red
Influencer Management Manager
Ria is a storyteller at heart who has made her mark in film and music, directing music videos for artists like Ben&Ben, I Belong To The Zoo, and Over October. She also runs Kaia's Kitchen, her small business selling homemade jarred pesto. A strong advocate for women’s rights and queer representation in media, Ria brings both passion and purpose into her work. Though naturally introverted, she's full of warmth and energy once she's in her element. Outside of NYMA, Ria enjoys traveling, cooking, and spending time with her girlfriend, family, and their four dogs. Guided by her mantra “Progress, not perfection,” she embraces her own pace while creating meaningful connections and stories.
- Cam Yaptinchay
Talent Manager
Cam is the newest team member of NYMA. A dynamic professional with a track record of excelling in diverse industries, she began her career as a Business Intelligence Analyst at ABS-CBN's Digital Media Division, managing entertainment and lifestyle website data. She later transitioned into Social Listening, helping the company navigate crises, measure campaign impact, and understand audience sentiments. During the pandemic, she ventured into digital healthcare with KonsultaMD, starting as an E-commerce Manager handling Lazada, Shopee, GLife, and Kumu storefronts. After surpassing targets, she moved into Partnerships, successfully onboarding over 200 brands, and later became an Enterprise Development Manager, generating sales opportunities for affiliate and non-affiliate corporations. Camille finds joy in traveling, especially when it means exploring new places with her family, savoring delicious food, and discovering fresh experiences. She's always up for the next adventure - just don't challenge her to a food trip unless you're ready to keep up.
- Leth Rivera
Talent Manager
Leth is a passionate soul who brings warmth, dedication, and heart into everything she does. With over 15 years of leadership and supervisory experience, she thrives in guiding and supporting talents, combining strong analytical skills with a collaborative spirit to help them shine. As Talent Manager, she is dependable, adaptable, and deeply committed to nurturing growth and building meaningful connections. Beyond work, Leth lives for good food, great conversations, and memorable adventures. Cooking is her love language, and she finds joy in movie marathons, dancing, and singing like no one's listening. A true beach lover and traveler at heart, she's always ready for a spontaneous trip, drawing inspiration from every new place and moment. Whether it's laughing with friends over a glass of wine or chasing sunsets by the shore, Leth embraces life with energy, curiosity, and an open heart.
