What is NYMA /Nee-ma/
NYMA, which stands for Now You Must Aspire, is a dynamic talent management and influencer marketing agency. By leveraging both traditional and digital marketing strategies, NYMA unlocks a universe of opportunities for its exceptional talents and clients.
With experience in helping digital creators and traditional talents boost their content and reach across platforms, NYMA also lends its expertise to executive clients through digital marketing, strategy, consultation, and local representation for international talents.
At NYMA, we go beyond creating stars. By leveraging a vast array of media tools, we empower our talents to shine brilliantly as they conquer the digital space.
To catapult Filipino talent to the world stage.
Our Talent Team represents a dynamic mix of artists, creators, and storytellers, supporting them as they expand their reach across platforms, industries, and global markets. With a strong focus on strategic growth, brand partnerships, and audience development, NYMA works closely with each talent to build distinct, sustainable careers both locally and internationally.
NYMA's diverse roster includes K-content sensation Kristel Fulgar, visual artist Raco Ruiz, food content creator and “Lumpia Queen” Abi Marquez, storyteller and cycling advocate Buji Babiera, gaming and lifestyle creator Sophy, creator-educator Bea Chu, and artist-producer Ziv. The roster is also led by Asia's Romantic Balladeer Christian Bautista, who also serves as President of NYMA.
Expanding its global footprint, NYMA facilitates meaningful connections between international artists and Filipino audiences through exclusive representation partnerships, while continuing to champion Filipino talent on the world stage.
Beyond talent management, NYMA operates as a full-service creative partner, offering casting, location scouting, and production services—enabling end-to-end execution from talent representation to content creation.
Meet your NYMAnauts! We traverse the tradigital universe in search of the best talent and help them grow their careers. Don't just be a star. With NYMA, be the sun!
- Christian Bautista
President
While some may know me as a singer and actor, I’ve also explored the world of entrepreneurship. Over the years, I’ve broadened my horizons beyond music by investing in businesses that resonate with my passions. Entrepreneurship has allowed me to use my platform to support and elevate local businesses and artists. With NYMA, my mission is to combine my experience in both performance and entrepreneurship to help bring the next generation of Filipino talent to the global stage.
- Kat Bautista
NYMA COO
With an extensive 20-year tenure spanning marketing, technology, and strategy, Kat brings a wealth of experience to our team. Her most recent role at Globe Telecom, where she dedicated nine years, involved spearheading the growth of the music business and crafting content strategies to meet evolving consumer demands. Notably, Kat has always harbored a fervent passion for content creation, often nurturing this interest alongside her professional endeavors.
Driven by a desire to champion creators and prioritize their role in shaping narratives, Kat has embarked on a mission to establish an agency where creators are at the heart of the vision. Central to her ethos is the cultivation of a robust team, led by creators themselves, united by a collective commitment to continual improvement and empowerment of Filipino talent.
- Karen Tumbali
NYMA Vice President : Head of Talent Management
Karen has over 24 years of experience working in digital marketing, content strategy, talent management, and strategic partnerships. She is knowledgeable in the YouTube platform with over 7 years of experience in strategy, operations, and monetization.
- Pam Ricarte
Creative Director
Pam is a creative wanderer in search of everyday adventures! She is a multimedia artist and a painter who sees the world as her blank canvas and constantly aspires to create and elevate in her field—whether through designing digital posters or participating in exhibits alongside the country’s top artists. A true-born Gemini, Pam lives to explore and bring color to anything that comes her way, and is a certified animal lover, Disney adult, Fashionista, and travel junkie!
- Zeny Manguiran
Talent Implementation Coordinator
Zeny is a former Road Manager to some of the biggest stars from ABS-CBN Star Magic. Now she steps into NYMA bringing in her almost 17 years of experience in talent handling, ready to take on a more challenging role as a Talent Manager. She may have been used to the glitz and glamor of showbizness, but she still prefers the simplest pleasure of staying at home.
- Sofia Dominguez
Video Content Lead
Sofia is a multimedia artist whose best skills lie in video editing and motion graphics. Coming from a family of doctors and engineers, she braved choosing a different path to pursue what she truly loves to do. Though small in stature (under 5 feet!), she makes sure to be able to leave a big impression through her work in the creative field. In her downtime, she loves staying offline while building miniature dollhouses alongside her favorite Netflix shows.
- Gen Redoloza
Finance Admin
It's Gen, the newest team member of NYMA. A finance aficionado with a knack for tackling accounting challenges. Ready to conquer financial challenges on-board even during the transitioning between introversion and extroversion. She finds joy in hearing laughter and harmony within the work environment while remaining approachable to her colleagues. Spending time with her family during free time and day-offs and a hot cup of coffee in the morning (even during summer days) are her energy booster. Oh! She also loves music - just don't let her sing.
- Ammy Gecana
Senior Manager – Influencer Management, Digital Marketing, and Bookings
Ammy is a Senior Manager in the Influencer Management team with over 6 years of experience in the digital space. Her expertise span influencer marketing, PR, social media management, talent management and event planning.
She has a passion for turning insights into impactful campaigns, crafting thoughtful strategies that are both creative and results-oriented. Ammy is especially dedicated to building strong relationships with creators and helping bring content to life that resonates across platforms and audiences.
Outside of work, Ammy is a true creative at heart with a deep love for music, fashion, film and musical theatre.
- Kat Payad
Head of Influencer Management
KP is a seasoned marketing professional with over 8 years of experience leading influencer campaigns, brand partnerships, and digital strategies. Before joining NYMA, she held senior leadership roles at Tier One Entertainment, where she spearheaded major campaigns for brands like Milo, KFC, Globe, ASUS, and Maya. She also brings valuable experience from Shopee, Amplifyd PH, and Nuffnang—building strong relationships with celebrities, creators, and brands across industries. As Head of Influencer Management, KP combines her expertise in strategy, execution, and people management to drive impact for both talents and clients. With her background in broadcast communication, she's passionate about storytelling that connects, inspires, and delivers measurable results.
- Ria Red
Influencer Management Manager
Ria is a storyteller at heart who has made her mark in film and music, directing music videos for artists like Ben&Ben, I Belong To The Zoo, and Over October. She also runs Kaia's Kitchen, her small business selling homemade jarred pesto. A strong advocate for women’s rights and queer representation in media, Ria brings both passion and purpose into her work. Though naturally introverted, she's full of warmth and energy once she's in her element. Outside of NYMA, Ria enjoys traveling, cooking, and spending time with her girlfriend, family, and their four dogs. Guided by her mantra “Progress, not perfection,” she embraces her own pace while creating meaningful connections and stories.
- Cam Yaptinchay
Talent Manager
Cam is the newest team member of NYMA. A dynamic professional with a track record of excelling in diverse industries, she began her career as a Business Intelligence Analyst at ABS-CBN's Digital Media Division, managing entertainment and lifestyle website data. She later transitioned into Social Listening, helping the company navigate crises, measure campaign impact, and understand audience sentiments. During the pandemic, she ventured into digital healthcare with KonsultaMD, starting as an E-commerce Manager handling Lazada, Shopee, GLife, and Kumu storefronts. After surpassing targets, she moved into Partnerships, successfully onboarding over 200 brands, and later became an Enterprise Development Manager, generating sales opportunities for affiliate and non-affiliate corporations. Camille finds joy in traveling, especially when it means exploring new places with her family, savoring delicious food, and discovering fresh experiences. She's always up for the next adventure - just don't challenge her to a food trip unless you're ready to keep up.
- Muriel Colubio
Road Manager
Mimi is a seasoned road manager from premier talent agencies handling top celebrites some of the most fin the industry with dedication and professionalism. With 25 years of experience, she has mastered coordinating tours, managing talents, and ensuring seamless productions. Now part of NYMA, she brings a wealth of knowledge, discipline, and strong industry connections built through the years. With her extensive background, Mimi is confident in contributing to NYMA's continued success and growth.
- Ro Manalo
Talent Manager
Ro is the newest member of the NYMA team. With over 20 years shaping brands across communications, PR, and marketing, she has led high-impact work for Ogilvy, Summit Media, Kroma Entertainment, SM Hotels and Conventions, Epson, and ABS-CBN.
At Summit Media, she led digital media brands including PEP.ph, YES! Magazine, Cosmo, and Preview, growing audiences and driving revenue across platforms.
Outside of work, she writes for the love of it, reads voraciously, and is halfway through her MBA. A proud multi-stan with BTS as her ultimate, her immersion in K-pop, K-drama, and Filipino entertainment keeps her closely attuned to how fan communities think and what makes talent truly resonate.
